A non-profit organisation is in many ways just like any other kind of business. While the aim might not be to make a profit, hence the name, the same communication strategies, and marketing plans are needed to get messages out there.
Raising awareness is a tireless effort, especially when there is a lot of need in a community. In a country like South Africa, thousands of non-profits are vying for attention in the hopes of getting financial support. While donors keep many a non-profit organisation going, it’s not just about making money.