Grab the digital headlines, share your news
Why you might need a press release
A professional way to share news about what your company has been up to lately, and also a great way to build your SEO and gain a better reputation, there are a number of reasons why more companies are using press releases as a part of their ongoing marketing strategy.
These days, press releases are often looked over by newspapers, but since we are all about digital these days, press releases have found their new home on the web.
Helping clients make announcements and written in such a way that clients can easily use what we’ve written to send to shareholders, journalists or to form a part of a newsletter, a press release is the quickest and easiest route you could possibly take. Over our years, we’ve perfected the art of press release writing for South Africa based clients and we also know where to share them online to get the most impact.
How we can work for you
Give us a breakdown of what it is that you’d like to include in your press release and we will do the rest.
We know exactly how to layout a press release, according to both the traditional norm as well as the digital norm. We also have extensive knowledge in the distribution of press releases, especially online, where most press releases will get the most exposure possible. We also, of course, have the option of sending out press releases to print media outlets, but have found that this is not the most successful course of action, for certain reasons.
Firstly, press releases are not really considered interesting news, unless what you are announcing is shocking, sensational, and will help them sell their papers.
And secondly, if you are looking to improve your marketing, especially your online marketing, a press release can serve more than one purpose. It can get your news known while also boosting your search engine presence, as online press releases often have a link back to your website.
Frequently Asked Questions
The norm is 400 words. Press releases have a reputation for being short and to the point. They are also written in the style of a short news article.
Press releases can be priced per press release or per word.
We charge ours per press release because such work is generally deadline driven and needs to be rushed.
Whenever you are announcing something new to the public and you are looking to let the world know.
You can use a press release to introduce a new product or service, to announce the launch of a charity initiative, or to even let people know you have a new website up and running.